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Our bodies and therefore our fashion becomes fluid and post-corporeal. On our way there it is our purpose to make digital fashion that eases the borders of familiar clothing and fashion that’s unrestricted; dipping our toes into new aesthetics and concepts.

Working with the contrast of artificial materiality, nature, stark motion and elegance, a persona is envisioned: a futuristic shepherd in an empty field.

Through the futility of physical materials the shepherd, instead of sheep, now herds the resources of a cloud and becomes a new form of pastoralism. Their clothing fusing the mobility and athleticism, originating in the physical, and the nonetheless digitally possible fashionability.

"Cloud Shepherd" was created in collaboration with fashion designer Louis Grau.

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What happens when we aren’t bound to the physical space anymore?

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