What happens when we aren’t bound to the physical space anymore?

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Our bodies and therefore our fashion becomes fluid and post-corporeal. On our way there it is our purpose to make digital fashion that eases the borders of familiar clothing and fashion that’s unrestricted; dipping our toes into new aesthetics and concepts.

Working with the contrast of artificial materiality, nature, stark motion and elegance, a persona is envisioned: a futuristic shepherd in an empty field.

Through the futility of physical materials the shepherd, instead of sheep, now herds the resources of a cloud and becomes a new form of pastoralism. Their clothing fusing the mobility and athleticism, originating in the physical, and the nonetheless digitally possible fashionability.


CLOUD SHEPHERD was a collaboration of fashion designer Louis Grau and product designer Youran Song.

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